The CBD market has been growing rapidly in recent months, not only in France but throughout Europe. In 2023, it will possibly be estimated at 1 billion euros.'€. However, there is still a "legal limbo" regarding the marketing of this legal cannabis, which could be cleared up in the coming weeks. In the meantime, professionals in the field met in Paris for the first "Salon du CBD", on 18 and 19 October this year.

CBD is now found in all forms: oilsThis is the case with the High Society brand, which is used for the production and sale of food, cosmetics, sweets and food, and more commonly, dried flowers ready for burning. Mahaut Aoste, brand manager of High Society, confirms this in her words: "I think we've just gone through 60 years of prohibition. If you prohibit a child from eating candy, the only thing they will want to do is eat candy. There's a craze [for CBD] because it works and it fits very easily into everyday consumption."

According to the latest figures from October 2021, there are more than 700 CBD shops and sellers in France, three times the number last year. Mr Aoste confirms that he is regularly opening new shops in France and throughout Europe: "We have about 200 shops, over 4 years of business, and we've been opening between 5 and 15 a month for the last few months.".

The CJEU's decision in 2020 has helped the sector. Indeed, this decision prohibited France from banning the import and sale of CBD products. A relief for all the players in the market, and especially Raphael Freuin, who has been banking on the sector for 10 years. "Information is beginning to be free in France, where before, it was not possible to give a positive image of cannabis without being in the business of "inciting drug use",he explains. Thanks to CBD, which is differentiated from THC, which is another cannabinoid but has no psychotropic effect, the public is finally discovering that cannabis also has many positive points."

However, much to the chagrin of professionals as well as consumers and customers, a decree could soon change this. The government wants to expand the cultivation and commercial use of CBD, but it wants to ban the sale of raw flowers and leaves for smoking, which accounts for about 70% of the sale of CBD in France.

France's position on this decision will therefore have to be carefully monitored.

Soucre: https://laverteshop.fr/le-tout-premier-salon-du-cbd-organise-a-paris-en-pleine-periode-de-flou-juridique/